First and foremost, this is a great app. If you are looking for investment advice, connecting with other entrepreneurs or even looking to learn more about tech this is the place you want to be. However, if you are in the music business like me you may have noticed that a lot of chat rooms are all over the place. From “How to get into Real Estate with $0” to “When You’re Sleep She’s on Demon Time.” Like most of you I jumped into the app around the Thanksgiving break (apparently this is when the floodgates started to open) and…


Left: Performing at the Urban Music Festival | Right: Photo taken by Maurice Cunnigham

After about the 12th DM from an artist asking me for advice and them ending the conversation with "thank you, sir" it started to dawn on me that maybe I should accept this new role of being an OG in this industry. Now I am not quick to accept this role, in fact I accept it reluctantly. One of the reasons why is that I don't view myself as an OG simply because I am still learning. I don’t consider myself as a guru let alone a success. So what advice could I possibly give a 20 year old artist…


Candid selfie with Rihanna

Nothing wrong with taking a selfie with your favorite celebrity or entertainer but if you are looking to build your brand and create more opportunities for yourself in this industry you're going to have to do more. This industry is based on relationship building and posing as though you already have one with a complete stranger whom you could be building with can be detrimental to your career in the long term. Posting an image and stating a caption which gives the illusion that you and that celebrity (or artist) are in the studio together, working together, or best buds…


Now I know about the events surrounding this tweet after Nip’s passing but I wanted to show an example of a common practice amongst artists who use their platforms to promote other artists and why it’s important. To get love you’ve got to give love and that’s the golden rule when you are looking for support. One of the biggest grievances I hear from artists all the time is that they feel that they aren’t properly supported by their fellow artists. …


I started seriously playing the piano around 2019, and ever since then it's made me a much better producer. One of the things that I picked up from picking up an instrument is being able to interpret melodic ideas a bit faster rather than clicking in a whole bunch of midi notes hoping that I get it right. The biggest thing that it has done for me is that it has allowed me to work with artists from different genres and has given me the ability to produce a wider range of music. Here are a couple of points that…


If you've really been paying attention this shouldn't be a surprise. More and more record labels are creating what's called SPAC companies that they are using solely for investors to dump money in for the label. The reason why this is important to know is that if you are an artist or a producer looking to get signed to a major label you need to know who's really been cutting the check.

Now if you have been a music fan since the days of Napster you know and have seen personally that the music industry took a tremendous hit when…


Yes! You will need a budget if you’re looking to gain exposure, have a great mix, attend networking events, or even get a verse from your favorite local rapper. They call it the music business, and the business is what keeps this machine running. You’ll need money to book venues, you’ll need money for beats, you’ll need money for your background dancers, and yes you’ll need money to even get into some of these networks. However, you also don’t need to spend that money. …


By now in 2021 we all know that the one thing that will help your social media presence grow tremendously is to post new content everyday on those platforms. I am currently A&Ring and Executive Producing an album for an artist and one of the things me and his manager harp on is that he has to post consistently to grow his brand before the release. Of course there’s been talks of what the marketing and advertising budget should be and I try not to overstep my bounds but I did suggest in a zoom meeting one time that the…


Steve Aoki shaking hands with a fan

I hear producers say all the time that they can’t wait to find an artist who’s music they love, has a great work ethic, and can invest in the long-run. It’s hard to be everywhere at once and the one person that is constantly getting new music sent their way are DJ’s. These are the people who set the vibe of a venue or an event and even though we are all pitching records to be be added to playlists there’s nothing like seeing an actual crowd reaction to your music. …


In the summer of 2013 I went on what would be my very last tour as an artist. I toured the cities of New Orleans, Houston, Austin, and Dallas for my album Next Round which was released through my then imprint, 2nd City Entertainment. When I finally made it back to my hometown of Houston from Dallas on a Mega Bus I remember looking at my bank account seeing that I barely broke even from the tour. Yes I did sell copies of my CD and ticket but it wasn’t enough to have me rolling around in dough. Once things…

Hänz Nobe

Music Producer | A&R

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